Are Fridays looking like an effective brand?

“Thank God it’s Friday” is one of the days our family usually goes to the local farmer’s market, the best place where during the summer season,you can buy fresh produce in Goshen NY.

  Looking to sell your locally sourced products at farmers markets during the pandemic? Here are a few tips to help you promote your business and attract customers:

Developing a brand can be a great way to grow your business; and work with marketing strategy. When you establish a unique identity, customers will begin to recognize and remember you. Fridays can be a great day to start building that brand. Make sure to use the same colors, logo, fonts, and materials each time you attend the market. This will help to ensure that customers can easily recognize and connect with your business. Additionally, draw attention to your products by offering discounts, special promotions, and other incentives to attract customers. Lastly, make sure to engage with customers and create a memorable customer experience. When customers feel connected to your business, they will be more likely to come back again.

That’s how to sell at local farmers markets: create a strong brand identity, develop a strong brand identity that highlights the uniqueness and quality of your products. This will help you stand out in a crowded marketplace and build a loyal customer base.

That’s how to sell at local farmers markets: create a strong brand identity, develop a strong brand identity that highlights the uniqueness and quality of your products. This will help you stand out in a crowded marketplace and build a loyal customer base.

Optimize your online presence: In addition to selling your products in person, make sure to optimize your online presence. This can include creating a website or social media accounts, where you can showcase your products and communicate with customers.

RoccoRoma Branding

Offer contactless payment options: In the era of social distancing, many customers prefer contactless payment options. Consider offering payment methods such as Venmo or PayPal, as well as accepting credit cards or mobile payments.

farmers market in search
Not farmers market OC

Emphasize safety measures: Make sure to emphasize the safety measures you are taking to protect your customers and employees. This can include providing hand sanitizer, requiring masks, and practicing social distancing.

Collaborate with other local businesses: Consider collaborating with other local businesses to cross-promote each other’s products. This can help you reach a wider audience and build strong relationships within your community.

By following these tips, you can help ensure a successful farmers market season during the pandemic and beyond. Good luck!

 Fresh food became so valuable in the days of the pandemic, I started thinking differently about it, when I started  creating a brand and designing a site for local grocery store Roccoroma. What is the value of food?

  •  In days when small cafe`s, Restaurants, and pizza places open in in every corner, 
  • when we use the abbreviation TGiF for branding of TGi Fridays restaurants, 
  • and not many of us think about what God gives us every day.

Even though I am myself a SEO and brand strategist, I am a specialist in branding marketing, and have more than 20 years of experience in graphic design and created many brand identities during my career. That’s how I was hired as a brand strategist, even though I can’t understand when people use faith for commercial needs. 

A brand strategist is responsible for developing and implementing strategies to enhance the brand image and reputation of a company or product. In the context of the story, the brand strategist is tasked with creating and promoting the brand identity of RoccoRoma, a local grocery store.

As brand strategist must first understand the value proposition of RoccoRoma, which is offering fresh and locally sourced produce to customers. With this in mind, the strategist must develop a branding strategy that highlights the store’s commitment to quality and freshness.

To achieve this goal, the brand strategist may need to conduct market research to understand the needs and preferences of local customers. This research may involve analyzing consumer trends, identifying key competitors, and studying the local market conditions.

Based on this research, the brand strategist will create a brand identity that appeals to the target audience. This may include developing a logo, color scheme, tagline, and other branding elements that communicate the store’s values and unique selling proposition.

Once the branding strategy is developed, the brand strategist will work on implementing it through various channels, such as advertising, social media, and online marketing. The strategist may also work with the store’s website developer to optimize the site for search engine rankings and ensure that it is user-friendly and visually appealing.

Overall, the brand strategist is responsible for creating a strong brand identity for RoccoRoma that resonates with local customers and differentiates the store from competitors. By doing so, the strategist helps to build a loyal customer base and drive sales for the business.

Why do we buy fruit, vegetables online in the 2020s ?

As I remember I started building a brand of RoccoRoma on the first day of Ramadan, it is the day when muslims start fasting. For me, this year’s Ramadan was already a message of understanding the value of usual things for all of us. Besides that, the Pandemic time had just started, which made a lot of  changes in our life, such as:

  • Before COVID all farmers in Orange County sold their  locally grown locally grown on markets, now they think how to do it with social distancing. For example, Goshen Farmers market is open one day a week, exactly on Friday, usually  till Thanksgiving. It’s a crowded place. This year a special 2 hours period was introduced (from 8 to 10am) for elderly people. 
  • Local farms and fresh vegetables produce businesses came up with shared ideas.
  • Small businesses are closing, or trying smaller expenses. Business owners try to fix the Internet ecommerce problems, and at the same time spend money on advertising. 
  • As for me, as a strategist in a local food store, I make myself familiar with the Internet and social media solutions. Before Pandemic, every Friday I was in NYC meeting with like-minded people at meetups and oher events, or preparing for job interviews. 

Today is Friday but probably because of rain there are no Goshen’s yard sales, no people at the Yen cafe, and I am still at home writing a blog post about digital marketing and Roccoroma branding and research for local keyword, and thinking about my Remindable studio and potential customers SEO strategy


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