I live in Goshen NY in a world where competition is everywhere, especially because we are under pressure from the pandemic small businesses should act and think defiantly. Take as an example a local grocery store, in Goshen, compare to an Italian grocery store in New York; if we look at google maps, what competition do we have here?
Rosita, and Limoncello Italian Restaurant is a beloved local gem in Goshen, NY that serves authentic Italian cuisine made with fresh and locally sourced ingredients. They offer a warm and inviting atmosphere and friendly service, which has earned them rave reviews from their customers. To rank this restaurant in search results, it’s important to optimize their website with relevant keywords such as “Italian restaurant Goshen NY,” “local Italian food,” and “fresh ingredients.”
Orange County NY Farmers Market is a popular destination for locals and visitors alike, offering a wide variety of fresh produce, meats, dairy products, and handmade goods from local farmers and artisans. To rank this market in search results, it’s important to optimize their website with relevant keywords such as “Orange County NY Farmers Market,” “local produce,” and “fresh food.”
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Local search results of food stores around my location show: The results are categorized by type of store, distance, and Orange County Farmers Market average customer rating. There are 4 stores in Goshen – Italian grocery store Roccoroma, Kwik Stop Food Store, Rosita’s Fruits, And Vegetables.
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Only one food store has a site. Kwik Stop Goshen NY, and other stores probably sell goods from the Facebook pages or do not have online solutions at all. What problem do I see here now? The pandemic caused changes in the food industry, these changes are not just about social distancing and wearing masks.
Little business are closing every day. People are tired of being scared, they are still trying to social distance. But only successful brands will probably survive. Even in the farmers markets that are running in the open space you can observe significant changes.
I am working with the site of the Roccoroma Food market. Reflecting changes in the industries, Google is changing as well! To rank a local business in search results I should start THINKING not only about aspects of design right now but also about……Â
