Thank God it’s Friday, one more weekend; I work as a brand strategist of Roccoroma's local store.


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About Me

My first job was a memorable experience; right now, I am redesigning the site, designing brand identity elements of the store as well, and working with a new brand identity, other visual elements, and my portfolio strategy. Even though I am not a user-experience UX writing specialist, I started working with a content strategy portfolio:

Define content strategy as work that “focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images,” not an actual copywriting job as most of my clients thought that's how I started work as a content strategist.

The first part of Fridays is usually busy; Rikky Roccoromas, the chef prepares food for the deli menu; usually Friday special is chicken or shrimp, tomatoes with fresh mozzarella cheese. Right now, everything is screwed up with the Pandemic; for local businesses' top priority to survive, many of us have started selling food and services online or even temporarily closed these locations. Because of that, many of us spend Fridays with family because we spend time at home not early to work with the SEO content strategy;

Make A difference

Not only to support local businesses but also to buy mushrooms, olive oil, and of course, fresh basil, every Friday morning, our family starts at the local farmers market. Later in the day, my mother and stepfather cooked delicious breakfast, and I am working with Roccoroma site and menu as well as a branding strategy. Of course, this Friday is really different for all of us.

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Right now, Manhattan NYC is not the best place; before, as I remember, because I lived in Goshen NY, I spent this day in a city with friends at an SEO meetup, working with my Remindable brand strategist portfolio, preparing for my next job interview.

This job, in reality, was very different from what we find in definitions on Google or in books about branding and SEO, based on the brand strategy job description: it’s not about working under a “marketing team to ensure a consistent, with effective brand message”

Develop a Brand Strategy:

When you have a marketing team and do not work under pressure during Pandemic time, it is very easy to solve all the branding problems we have when we work from home. And now, when each one of us tries to track coronavirus covid-19 cases every Friday morning closely, I say WOW to every little result that we do as a team with our families when we are at home; how possible to build a strong brand identity, as well as SEO content marketing strategy in this reality?

Create a SEO Strategy


When I started building the brand identification and logo design of Roccoroma, designing it based on a long-term plan for a pandemic. 

That’s how I start working with my content strategist portfolio and the brand development of my business, working with long-tail keywords and digital marketing.

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