I started my brand strategist career path more than 20 years ago; during that time, I worked with search results; I ran the Bearded PR SEO studio.
My clients usually asked for a logo, a graphic, or a site design, and what I noticed was many of them did not know what the brand message was. They couldn’t grasp the entire concept or understand the whole picture, most of my friends were thinking the SEO content writer work, just writing optimized content.
This is my story, about the content writing job and my unforgettable moments:
ow I live in the United States. There are a lot of famous brands, I thought the situation with logo design would be different here. But not many clients see the difference between the design and branding.
or example, my own memorable moment in life was the Remindable Studio brand: How to express my memorable moments, today, what message does the word “Remindble” have?
f you are thinking ihe unforgettable moments llc it is my business, thats not what my story about
Actually, the Remindable, by itself, looks like it has no sense at all. According to one of the Google searches, Remindable is “using as an idea to indicate that there is a greater amount of something than before or than average, or than something else”https://dictionary.reverso.net/english-cobuild/more+remindable
As for me, it’s not just naming some memories; what memorable moments in my life do I have?… If to think deeper “ the prefix Re-” using as “again” or “again and again” to indicate repetition, or with the meaning “back” or “backward”www.dictionary.com › browse › re
was listening again and again “ the Beatles’ words “We all live in a yellow submarine, Yellow submarine, yellow submarine, “ Probably science that time I was inspired by the context of songs of the Beatles, such as “Imagen”, “Yesterday”…. Unfortunately, I can’t repeat these moments all I have my memories and feelings, but I can show it in the Remindable brand.
Let’s look at the brand identity definition. Google defines this term as “ visible elements of a brand,” describing it as “color, design, and logobased on www.investopedia.com › Business › Marketing.
I can’t agree with the idea of visualization. In my understanding, every graphic design has a message behind the picture. For example, I can illustrate it with the logo of “Apple.”
It will not be so famous without a fruit bite in the logo. Behind the bite, I see marketing communication. So the designer used a brand strategy.
nfortunately, I do not really remember quotes from the book, but even though many ideas of search have changed already, ideas of SEO and brand are still the same.
very day I train in this design process in my common career path as a strategist. What is a story of the strategist I told you about, is it a story of the SEO copywriter, research of what people search in iternet?