What are the Brand and the Strategy?
In my understanding, every graphic design has a message behind the picture. For example, the famous logo of Apple would not be as recognizable without the fruit bite in it. Behind the bite, there is a marketing communication strategy that connects with consumers. This is why I believe that a brand strategy is crucial in creating a successful business identity.
But what is a brand strategy, exactly? It is a plan that outlines the purpose, values, and goals of a business. It is a framework for creating a unique brand identity that communicates a clear message to consumers. A strong brand strategy can help a business stand out in a crowded market and create a lasting impression on its customers.