I’m Ruslan Smirnov.

How I Brand my Small Memorable, Visual SEO Studio Business?

I am a strategist of Remindable Studio; now, I am working on my brand strategy, and I have started researching the target audience; creative branding strategy is now the basis of my strategy if Memorable design

Remindable Logo
Remindable Studio

About My design thinking career

How Design Thinking Works?

Discover a successful brand

 I have more than 20 years of experience as the owner of an SEO studio. The idea to create a memorable brand came to me when I first arrived in the US. 

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most beautiful moments together

Bearded_PR logo and brand

Of course, I understand life here is different than in my previous cultural setting back in Russia. I was not prepared for life in the U.S. There are too many choices, the job search is drastically different, and too many opportunities, but learning how to realize them takes time and effort. I started my research with the job search, which was the base of my creative strategy. But what job can I do? I had no idea. The question of what I could do, what my values were, and who am I. These questions were swirling in my head.

Ad agency

brand awareness

I graduated from the Art School at the Volgograd Pedagogical University with a specialization in art and computer graphics. So first, what I did was I joined the Art League and completed the UX design course in the General Assembly. During my General Assembly course, I started my Remindable brand design. The UX design inspired me to apply for UX design jobs. I didn’t realize then that there were 1000s UX designers out there looking for jobs.

successful brand

design thinking strategy. 

My brand is based on values of memories, I realized that memorable meaning: “ worth remembering or easily remembered” that's how I started my developing Remindable brand strategy.

- Ruslan Smirnov based on: https://mobile-dictionary.reverso.net/en/english-definition/memorable+night

My arts education

My Discoveries While Searching for a Job

I graduated from the Art School at the Volgograd Pedagogical University with a specialization in art and computer graphics. So first, what I did was I joined the Art League and completed the UX design course in the General Assembly. During my General Assembly course, I started my Remindable brand design. The UX design inspired me to apply for UX design jobs. I didn’t realize then that there were 1000s UX designers out there looking for jobs.

If to define the problem of the design process is explained as: ” systematic problem-solving strategy, with criteria and constraints, used to develop many possible solutions to solve or satisfy human needs” every issue is based on strategic thinking.

- Ruslan Smirnov based on: https://ucps.instructure.com/courses/193020/pages/design-process-explained
How Might Practice Makes Me Perfect?

Life Is Memorable

Experience in fine art

My Discoveries While Searching for a Job

My own memorable background

I started my job search with the idea of creating my job portfolio. I needed a platform that would reflect my views, my experience, and web design and SEO expertise. The choice of a website and social media was very important. 

 

First, I set up my LinkedIn profile. In my view, LinkedIn is a perfect place for creating a social network and also for a job search. The LinkedIn network helped me join the MeetUp groups and courses in NYC. That was a great experience for me meeting like-minded people, experienced UX designers, SEO specialists, and creative strategists.I enjoyed my trips to Manhattan, attending the MeetUp sessions. I came up with my own strategy – I called it a FitBit creativity. My FitBit helped me track my trips to NYC, record and take pictures of the streets, surroundings, people, and interactions.

Parallelly, I was looking for a platform for my portfolio. 

My own life in 2020
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