For me as Strategist SEO competitive analysis is one of the most important processes of researching and analyzing competitors’ SEO strategies to gain an advantage in online search rankings. First, I started using UX competitive analysis when I started with site optimization of tech-fest in Newburgh Hudson Valley in 2019. 
Even in 2019, I understood every business has a lot of competition; to compare businesses, we need tools. That’s how I remember wizard, who works with search engines; what is Sem rush, and What tools does Semrush offer for SEO competition analysis? Even Sem-rush wizards of the coast were very expensive for me. I started using them for research domain overviews only after I started using marketing tools such as rank tracking and backlink analysis.

Competitive analysis is an essential aspect of SEO as it helps businesses understand their competitors’ strengths and weaknesses, identify opportunities, and stay ahead of the competition. By analyzing their competitors’ digital marketing strategies, companies can identify areas where they need to improve their SEO efforts to stay ahead.
For example, consider the case of a truck stop in Gary, Indiana. Suppose this truck stop wants to improve its online presence and attract more customers. In that case, it would be wise to conduct competitive analysis and see what other truck stops in the area are doing. By analyzing the top-ranking truck stops in Gary, the business can identify what keywords they are ranking for and what content they are publishing. This information can then be used to develop a better SEO strategy that targets the same keywords and offers better content.
Furthermore, competitive analysis can help businesses identify gaps in the market that they can fill. By analyzing their competitors’ SEO strategies, companies can identify areas where their competitors are weak and exploit these areas to gain an advantage. For instance, if the top-ranking truck stops in Gary are not providing truckers with essential amenities, such as a clean restroom or a shower facility, the business can focus on offering these amenities to attract more customers.
Competitive analysis can also help businesses identify new opportunities for growth. By analyzing their competitors’ backlink profiles, companies can identify potential link-building opportunities and improve their own backlink profile. Additionally, by analyzing their competitors’ social media strategies, businesses can identify new platforms to target and create better social media content.
In conclusion, competitive analysis is crucial in SEO as it helps businesses understand their competitors, identify opportunities, and stay ahead of the competition. By analyzing their competitors’ digital marketing strategies, companies can develop a better SEO strategy, identify gaps in the market, and identify new opportunities for growth. Ultimately, competitive analysis can help businesses improve their online presence, attract more customers, and increase revenue.

Analyzing a competitor’s SEO involves researching my costume’s website and analyzing its ranking in search engine results pages (SERPs), comparing specific keywords to gain a better understanding of their online visibility and marketing tactics for different  types of content.
How to use Semrush as well as the keyword magic tool I understood when the pandemic started? During that time, I started work as a digital marketer with TTR, Gary, Indiana; my job was comparing truck stops in Gary Indiana; that was the moment was scheduled for adworld conference, as well as started using the keyword magic tool for planning PPC campaign, researching targeted keywords, as well as SERP features. My own “Adworld”  was scheduled for May 2-3, 2022, but on Feb. 24, Russia’s invasion of Ukraine, everything changed again. For me, as a Strategist, Adworld 2022 looks like a global event. I learn a lot about digital and marketing companies to share insights, networking opportunities, and cutting-edge solutions.

Only later did I realize how virtual conference platforms were helpful during the conference; I found interesting some small business advertising ideas; when I lessening Top 10 Speakers comparing top keywords of online event Ad World Conference 2022, more and more I realized how important this knowledge with tools like magic keywords.